We’re an integrated creative agency specialised in building beacon brands.

We partner with international marketing teams to help them develop inspiring brand and communication ideas and deliver them in a motivating way to their local markets.

We’re a team of big-agency people who enjoy working in a faster, smaller agency structure.

Our clients benefit from our vast experience in strategic planning. They have access to some of the strongest creative minds in the industry and they deal directly with the senior people doing the work.

In short, they get the best of all possible worlds.


Senior team

Rick Rowley - Managing Director

Rick Rowley – Managing Director

MBA and former member of the Executive Board of Saatchi & Saatchi, Rick has worked with large multi national clients including Kodak, Cadbury, P&G, J&J and Johnnie Walker. He also spent time in Japan where he ran the Mars,
Benckiser, Suntory/Jack Daniels and BAT accounts and went on to develop the Eastern Europe network for Saatchi & Saatchi.

Rick founded Beaconbrands in 2001.

Fiona Day - Client Services Director

Fiona Day – Client Services Director

A BSc in physiology, Fiona has led the Beaconbrands client service team for eight years, directing design and NPD projects for Nestlé Purina, brand positioning and TV production projects for SAB Miller and global web app and video animation projects for AbbVie and Lundbeck.

Kingsley Roberts - Planning Director

Kingsley Roberts – Planning Director

Graduating in Advertising in the mid 1990s, before moving into integrated marketing, Kingsley worked for agencies such as Bates 141, The Marketing Store Worldwide, and EURO RSCG. He has directed multinational campaigns for BAT, Heineken, Diageo, Gillette and Roche.

Nigel Minchin - Head of Digital

Nigel Minchin – Head of Digital

With a PhD in Astrophysics and over 10 years of experience in digital strategy, development and Search Marketing, Nigel has worked for several blue-chip companies and delivered successful digital projects for clients in the public, charity, education and commercial sectors.

Paul Donnelly - Creative Director

Paul Donnelly – Creative Director

As an International Creative Director, Paul worked on Uncle Ben’s, Mars, Twix, Whiskas, Chappi, P&G and Roche across the globe. He developed a deep understanding of how creativity, brands and campaigns work effectively across borders.

Laura Dunmow – Design Director

Laura Dunmow – Design Director

With many years brand design experience, Laura specialises in packaging that delivers across international platforms for major blue-chip brands. She’s worked for major agencies such as Saatchi & Saatchi and was a founder member of a successful London design agency with clients including Nestle Purina, Merck and Mars – to name a few!


Some of our clients

Sab Miller


Seven ways to make your communications beautifully simple

Seven ways to make your communications beautifully simple

Posted on Jan 17, 2018

When it comes down to distilling the message down to a few simple thoughts what you leave out is as important as what’s included. Simplicity is key.
However, simplicity takes hard work and expertise. Our process helps us chip away at unnecessary information until we have reached the hidden gem. There are of course tricks …

Three Google tools to help you learn about your audience

Posted on Dec 4, 2017

Recently, we attended a Google Campus event to hear Carolina Lasso give an overview of Google Tools available to people looking to get a better understanding of their audience. Large and small businesses can use them for quick insights or to spark some new ideas.
Here are the three tools we picked, some of them …

Shaking seats and split narratives: what does the latest cinema technology offer to advertisers?

Shaking seats and split narratives: what does the latest cinema technology offer to advertisers?

Posted on Oct 10, 2017

We attended the presentation by DCM at Dolby Europe in London and returned updated on the latest technology which will make its way into UK cinemas when we’ll go to see the next blockbuster.
The same technology is available to advertisers. How can our clients benefit from it?
3D has been around for a …