We’re an integrated creative agency specialised in building beacon brands.

We partner with international marketing teams to help them develop inspiring brand and communication ideas and deliver them in a motivating way to their local markets.

We’re a team of big-agency people who enjoy working in a faster, smaller agency structure.

Our clients benefit from our vast experience in strategic planning. They have access to some of the strongest creative minds in the industry and they deal directly with the senior people doing the work.

In short, they get the best of all possible worlds.


Senior team

Rick Rowley - Managing Director

Rick Rowley – Managing Director

MBA and former member of the Executive Board of Saatchi & Saatchi, Rick has worked with large multi national clients including Kodak, Cadbury, P&G, J&J and Johnnie Walker. He also spent time in Japan where he ran the Mars,
Benckiser, Suntory/Jack Daniels and BAT accounts and went on to develop the Eastern Europe network for Saatchi & Saatchi.

Rick founded Beaconbrands in 2001.

Fiona Day - Client Services Director

Fiona Day – Client Services Director

A BSc in physiology, Fiona has led the Beaconbrands client service team for eight years, directing design and NPD projects for Nestlé Purina, brand positioning and TV production projects for SAB Miller and global web app and video animation projects for AbbVie and Lundbeck.

Kingsley Roberts - Planning Director

Kingsley Roberts – Planning Director

Graduating in Advertising in the mid 1990s, before moving into integrated marketing, Kingsley worked for agencies such as Bates 141, The Marketing Store Worldwide, and EURO RSCG. He has directed multinational campaigns for BAT, Heineken, Diageo, Gillette and Roche.

Nigel Minchin - Head of Digital

Nigel Minchin – Head of Digital

With a PhD in Astrophysics and over 10 years of experience in digital strategy, development and Search Marketing, Nigel has worked for several blue-chip companies and delivered successful digital projects for clients in the public, charity, education and commercial sectors.

Paul Donnelly - Creative Director

Paul Donnelly – Creative Director

As an International Creative Director, Paul worked on Uncle Ben’s, Mars, Twix, Whiskas, Chappi, P&G and Roche across the globe. He developed a deep understanding of how creativity, brands and campaigns work effectively across borders.

Laura Dunmow – Design Director

Laura Dunmow – Design Director

With many years brand design experience, Laura specialises in packaging that delivers across international platforms for major blue-chip brands. She’s worked for major agencies such as Saatchi & Saatchi and was a founder member of a successful London design agency with clients including Nestle Purina, Merck and Mars – to name a few!


Some of our clients

Sab Miller


One simple tip for innovation. Three different examples.

One simple tip for innovation. Three different examples.

Posted on Feb 15, 2016

To kick off the year here are a few thought-provoking examples of how innovative thinking can lead to unexpected results.
So what is innovation?
Innovation is taking two things that already exist and putting them together in a new way – Tom Freston
That’s because the brain instinctively follows the same thought patterns it has …

Are you targeting the right Social Animals?

Are you targeting the right Social Animals?

Posted on Jan 7, 2016

A recent survey* on the amount of engagement on social media generated by the top 100 best selling brands found little correlation between a brand’s sales ranking and its social engagement ranking. In fact brands that ranked highly on social engagement tended to be lower down the best-sellers list.
It also found that a large …

Spreading some Christmas cheer – it’s all about balance

Spreading some Christmas cheer – it’s all about balance

Posted on Dec 7, 2015

Christmas adverts. Everyone has an opinion. We decided to show some seasonal cheer and celebrate 5 ads from around the globe that stand out from the crowd.
 We’ve picked these five examples because they all include a creative edge. They offset the seasonal emotions with something more real. They play with the negatives to …