Price is what you pay. Value is what you get. Warren Buffet.  How much is a new treatment worth to you?

Price is what you pay. Value is what you get. Warren Buffet. How much is a new treatment worth to you?

Posted by on Mar 31, 2015

Increasingly in the press we see strong headlines about the ‘eye-watering’ cost of vital new medicines. One such example making the news globally has been the new Hepatitis C drug, Solvaldi, from Gilead that costs almost £35,000 ($84,000) for a 12-week course.
A computer generated image of the hepatitis C virus created by our head …

Is R2-D2 about to replace you at work?  And the creative solution.

Is R2-D2 about to replace you at work? And the creative solution.

Posted by on Mar 23, 2015

Perhaps I have very suspicious friends and colleagues but recently I’ve been having more and more conversations about how our future is going to be dominated by artificial intelligence. In particular, the piece that caught my eye was a conclusion from a 2013 study that looked into the number of jobs at risk of being …

Planning a content strategy

Planning a content strategy

Posted by on Mar 19, 2015

Content marketing is box office in digital strategy right now. Once you cut through the hype, however, you’ll find a powerful, intuitive marketing tool to build your share of voice, user-communities and thought-leader positions. For digital healthcare space, it couldn’t find a more harmonious potential.
So what is content marketing?
Put simply, it’s the creation …

6 tips on social media

6 tips on social media

Posted by on Mar 19, 2015

Yesterday we visited ExpoLondon to get some external perspective on advances and uses of social media.
Here are 6 tips we were reminded about:

Think about all aspects of your customer user experience; does your tone of voice on twitter match your brand personality? Does your business card have the same quality of finish …