AIDA and the digital content age

AIDA and the digital content age

Posted by on Apr 2, 2015

Remember Aida? Awareness, Interest, Desire, Action?
When digital meant a Casio stopwatch on your Christmas list, advertising was the be all and end all. Everything was rooted in AIDA and advertising could open and close the deal by the time you got to the tagline. Of course, had it been well planned, sharply targeted and …