How to save money and get faster and better NPD results.

Posted by on Jul 13, 2015

Question: what are the critical success factors for your brand’s NPD projects?
Futurology?
Blue-sky thinking?
Amazing ideation processes?
Transformational change?
Answer: none of these.
In our experience the most important success factors are:
Regular product refreshment
Speed to Market
Here are five simple tips on how to save money and get faster and better NPD …