When it comes down to distilling the message down to a few simple thoughts what you leave out is as important as what’s included. Simplicity is key.
However, simplicity takes hard work and expertise. Our process helps us chip away at unnecessary information until we have reached the hidden gem. There are of course tricks …
Recently, we attended a Google Campus event to hear Carolina Lasso give an overview of Google Tools available to people looking to get a better understanding of their audience. Large and small businesses can use them for quick insights or to spark some new ideas.
Here are the three tools we picked, some of them …
We attended the presentation by DCM at Dolby Europe in London and returned updated on the latest technology which will make its way into UK cinemas when we’ll go to see the next blockbuster.
The same technology is available to advertisers. How can our clients benefit from it?
3D has been around for a …
VR has broadened its horizons beyond gaming and into other industries.
Advertising is one of those experimenting with it. While it’s too early to think about any significant impact, there are ways brands are playing around with VR. Take Volvo’s XC90 test drive experience, or McDonald’s Happy Meal box transformed into Happy Goggles.
Naturally, we’re …
To kick off the year here are a few thought-provoking examples of how innovative thinking can lead to unexpected results.
So what is innovation?
Innovation is taking two things that already exist and putting them together in a new way – Tom Freston
That’s because the brain instinctively follows the same thought patterns it has …
A recent survey* on the amount of engagement on social media generated by the top 100 best selling brands found little correlation between a brand’s sales ranking and its social engagement ranking. In fact brands that ranked highly on social engagement tended to be lower down the best-sellers list.
It also found that a large …
Christmas adverts. Everyone has an opinion. We decided to show some seasonal cheer and celebrate 5 ads from around the globe that stand out from the crowd.
We’ve picked these five examples because they all include a creative edge. They offset the seasonal emotions with something more real. They play with the negatives to …
Question: what are the critical success factors for your brand’s NPD projects?
Amazing ideation processes?
Answer: none of these.
In our experience the most important success factors are:
Regular product refreshment
Speed to Market
Here are five simple tips on how to save money and get faster and better NPD …
Price is what you pay. Value is what you get. Warren Buffet. How much is a new treatment worth to you?
Increasingly in the press we see strong headlines about the ‘eye-watering’ cost of vital new medicines. One such example making the news globally has been the new Hepatitis C drug, Solvaldi, from Gilead that costs almost £35,000 ($84,000) for a 12-week course.
A computer generated image of the hepatitis C virus created by our head …