AIDA and the digital content age

AIDA and the digital content age

Posted by on Apr 2, 2015

Remember Aida? Awareness, Interest, Desire, Action?
When digital meant a Casio stopwatch on your Christmas list, advertising was the be all and end all. Everything was rooted in AIDA and advertising could open and close the deal by the time you got to the tagline. Of course, had it been well planned, sharply targeted and …

6 tips on social media

6 tips on social media

Posted by on Mar 19, 2015

Yesterday we visited ExpoLondon to get some external perspective on advances and uses of social media.
Here are 6 tips we were reminded about:

Think about all aspects of your customer user experience; does your tone of voice on twitter match your brand personality? Does your business card have the same quality of finish …